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Serial monogamy
Wired has an interesting article on the decline of the power of brands. The whole article can be summarized in this great sentence:
If once upon a time customers married brands - people who drove Fords drove Fords their whole lives - today they're more like serial monogamists who move on as soon as something sexier comes along.
Posted by Stan Taylor on November 8, 2004 10:49 AM
Categories: Odds and Ends