While browsing the web this morning, I came across this review of a recent coporate identity redesign. I think the author has some interesting thoughts on the redesign, but I couldn’t decipher his meaning very easily due to his extremely long sentences. An example:
Just recently, in late June, Kansas-based Payless Shoesource, unveiled a new logo and a new direction for their retail stores as a result of new leadership change in the summer of 2005 when Matt Rubel, who previously worked on retail brands like J. Crew, Revlon, Tommy Hilfiger and Nikeâ€™s Cole Haan division, joined the company and procured Payless Shoesource in need of a new, more focused direction: to dispel the notion that they only sell â€œcheap shoes,â€ to appeal to a more design and budget-conscious customer (in other words, Targetize it) and, ultimately, to somehow deliver on the brandâ€™s promise and strategic direction, â€œto democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.â€
Parsing that sentence gives me a headache.
(To be fair, it seems that the author is not a native English speaker)