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The (inadvertant) power of buzz marketing

Sprint sends a free mobile phone to well known geek blogger Joel Spolsky, in hopes of generating some positive buzz. Joel tries out the phone and then posts his review: he rips it to shreds.

After his shredding, Joel concludes that maybe the phone was just not designed for an alpha geek like him, rather for a younger audience--he says 4 year olds, more likely for teens. But if that's the case, then why in the world did Sprint send it to him, not to some well known teen (or four-year-old) blogger? I suspect that this morning, someone at Sprint marketing is dreading the request from his boss to come to the boss' office.

Posted by Stan Taylor on September 20, 2006 09:16 AM | Permalink