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Boggles the mind
Today I read this headline and was confused. Here's the history, I think:
- AT&T spins off AT&T Wireless
- AT&T Wireless is bought by Cingular, who gets rid of the AT&T Wireless name
- Cingular is bought by BellSouth
- Meanwhile, AT&T is bought by SBC (Southwestern Bell) which promptly renames itself AT&T
- AT&T (formerly SBC) buys BellSouth, thereby acquiring Cingular
- AT&T gets rid of the Cingular brand name, renaming its wireless service AT&T Wireless.
My head hurts
Posted by Stan Taylor on January 12, 2007 03:24 PM | Permalink